Information for Sellers

Selling a Home

Whether you’re contemplating the possibility of selling or are ready to get started, we work at your pace. We look forward to being a resource to you at every stage. We will work with you to develop a professional marketing plan, strategy, and timeline tailored to your needs. Whenever you’re ready to start the conversation, just give us a call or send an email to schedule a consultation.

The Marketing Strategy

To determine the right strategy, we will set up a short introductory meeting to walk your home or property and hear about your goals. This initial meeting will also give you an opportunity to get to know us and make sure we’re a good fit. Following this meeting, we will provide you with recommendations for preparing your home for market, comparable sales data, analyzed market conditions, and estimates of net proceeds.

Using Comparable Sales

Buyers will compare the price of your home to other properties on the market. Our best guide is the record of what buyers have been willing to pay in the past few months for homes in neighborhoods like yours. We will provide data on sales figures for those comparable sales and analyze them to suggest a pricing strategy. The decision about how much to ask, though, is always yours.

These “comps,” along with data about other houses in your neighborhood presently on the market, are used to create a Comparative Market Analysis (CMA). To help estimate a possible sales price for your house, the analysis may also include data on nearby houses that failed to sell in the past few months, along with their list prices.

A CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us as part of our service and may include properties currently listed for sale and under contract.

In a normal home sale, a CMA is probably enough to let you set a proper price, though a formal written appraisal (which may cost a few hundred dollars) can be useful if you have a unique property, if there hasn’t been much activity in your area recently, if co-owners disagree about price, or if any other circumstance makes it difficult to put a value on your home.

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